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Epic Games v. Apple: the fight for the future of the App Store

After months of preparation, Epic Games will finally take on Apple in court in a trial that could fundamentally change the makeup of the App Store. The fight dates back to August, when Epic added a direct payment mechanism to its hit battle royale game Fortnite in violation of Apple’s rules. The iPhone maker quickly removed the game from the App Store, and Epic responded shortly after with an antitrust lawsuit aiming to establish the App Store as a monopoly. The case will finally be brought to trial starting May 3rd.

The trial promises to deliver huge revelations about the inner workings of one of the biggest and most influential companies in the world, with testimony from Apple CEO Tim Cook, Craig Federighi, Phil Schiller, Epic CEO Tim Sweeney, and more. We’ve already made some fascinating discoveries from documents published ahead of the trial, and there’s sure to be a lot more news ahead.

You can follow along with everything right here.

  • Wes Davis

    Mar 13

    Wes Davis

    Epic asks judge to enforce the Apple App Store injunction

    An illustration of the Epic Games logo.
    Illustration: Alex Castro / The Verge

    Epic Games isn’t done with Apple. A 2021 ruling forced Apple to allow developers of App Store apps to link to outside payments, and Epic has now filed a motion asking Judge Yvonne Gonzalez Rogers to enforce her original order.

    Epic says Apple’s updated developer policy that still reserves 27 percent of outside payments (or 12 percent for small developers) for Apple itself is still unjustified. Epic argues these fees are “essentially the same” as those the company charges for using its payments system.

    Read Article >
  • Apple kills Epic’s iOS game store plans over App Store criticism

    An illustration of Epic Games’ logo.
    Illustration by Alex Castro / The Verge

    Epic’s plans to release its own third-party app store on iOS in the EU could be in trouble after Apple terminated the developer account it planned to use. In a blog post published today, the company shared a letter sent by Apple’s lawyers, which called Epic “verifiably untrustworthy” and said Apple does not believe that Epic will comply with its contractual commitments under its developer agreement.

    “Please be advised that Apple has, effective immediately, terminated the Developer Program membership of Epic Games Sweden AB,” the letter — which is dated March 2nd — states. It cites Apple’s “contractual right” to terminate its Developer Program License Agreement with the company at “Apple’s sole discretion.”

    Read Article >
  • Wes Davis

    Jan 31

    Wes Davis

    Epic preps its challenge to Apple’s ‘bad-faith’ outside payments changes

    Image of the Apple logo surrounded by gray, pink, and green outlines
    Illustration by Nick Barclay / The Verge

    Epic is not pleased with how Apple has responded to court orders. It thinks Apple’s new 27 percent tax on developers that link to non-Apple payment methods defies a court order to let developers provide those links and yesterday notified the court that it plans to lay out exactly how.

    To refresh, District Court Judge Yvonne Gonzalez Rogers ordered Apple in 2021 to let developers link to outside payment methods, and it immediately appealed (despite having called it a “resounding victory”). Apple’s final appeal of the court order was denied earlier this month, and the company was forced to change its tune on in-app payments. But it barely did so — the 27 percent commission isn’t much less than Apple’s 30 percent in-app payments fee, while other requirements for allowing outside payment links are so onerous that developers may not want to do so. For instance, developers will have to create transaction reports for Apple every 15 days so the company can make sure it’s getting its money.

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  • Emma Roth

    Jan 24

    Emma Roth

    Apple thought it dealt with Epic v. Apple — has it really?

    An illustration of the App Store logo.
    Illustration by Alex Castro / The Verge

    Almost three years after the Epic v. Apple trial reached its conclusion, Apple is finally following a court order to let app developers link to outside payment methods. But its solution is being met with backlash.

    Apple is giving developers the green light to send app users outside the built-in iOS payment system for the first time, following the instructions of a California court ruling in 2021. Under the terms of the injunction, Apple can’t prevent developers from including links, buttons, and other calls to action that direct users to outside payment methods. In a filing outlining the changes, Apple says it has “fully complied” with the order — but has it really?

    Read Article >
  • Apple offers Epic “extremely generous” discount on $81,560,362 legal bill.

    In a January 16th filing, Apple asked the court to award it $73,404,326 in relief to cover its out-of-pocket expenses, lawyer fees, and other costs arising from Epic’s lawsuit. A bargain, if you ask Apple:

    Although it would be reasonable for Apple to seek the total amount of its Losses in this matter, it has provided a 10% discount in recognition of Epic’s win on one out of ten of its claims. This 10% overall reduction is extremely generous, given the undisputed fact that the UCL claim did not constitute nearly 10% of the litigation, as this Court recognized.

    Meeeoooow.


  • Apple’s App Store policies now let US developers link to outside payments

    An illustration of the Apple logo.
    Illustration: The Verge

    Apple has updated its App Store policies to spell out how developers can link to outside payment platforms, as reported by 9to5Mac. Developers will still owe Apple a cut if they use an outside payment platform. Apple will take a 27 percent cut (as opposed to the 30 percent in many cases) or 12 percent if a developer is part of the App Store Small Business Program, according to a support page about external purchase links.

    Section 3.1.1(a) of the App Store Review Guidelines lays down more of the new rules for developers who want to link to alternative payment methods, like how they have to apply for an “entitlement” to enable them. Developers also can’t exclusively receive payments from outside Apple’s walled garden; they’ll also have to offer Apple’s in-app purchase system in their apps.

    Read Article >
  • Supreme Court rejects Epic v. Apple antitrust case

    Illustration by Alex Castro / The Verge

    The Supreme Court has denied a request to hear an antitrust dispute between Apple and Fortnite publisher Epic Games. It rejected two petitions, one from each company, this morning — leaving the case largely, but not entirely, a win for Apple.

    Epic v. Apple began in 2020 after Epic implemented its own payment system for Fortnite’s virtual currency, bypassing Apple’s commission on in-app purchases. Apple banned Epic from its iOS App Store and Epic filed a lawsuit in response, claiming the App Store — and Apple’s overall walled-garden approach to iOS — violated US antitrust laws. Judge Yvonne Gonzalez Rogers rejected most of Apple’s claims and the Ninth Circuit Court of Appeals largely affirmed the decision.

    Read Article >
  • Richard Lawler

    Sep 28, 2023

    Richard Lawler

    Apple also wants the Supreme Court to rule on its antitrust case vs. Epic Games.

    Yesterday, Epic Games filed a request for the Supreme Court to review lower court rulings in their lawsuit over Apple’s App Store rules, hoping to get a new interpretation that’s more in their favor,

    Now, on Thursday, Apple submitted its own request, linked below, seeking a review to throw out the judge’s requirement that it change App Store rules barring developers from telling users about other payment options.


  • Richard Lawler

    Sep 28, 2023

    Richard Lawler

    Epic Games asks the Supreme Court to hear its case against Apple’s App Store rules

    An illustration of the Epic Games logo.
    Illustration: Alex Castro / The Verge

    After years of back-and-forth battling between Fortnite publisher Epic Games and Apple, the gaming company filed a writ of certiorari asking the US Supreme Court to review a lower court ruling in their antitrust case. Epic has argued that Apple unfairly monopolizes the mobile app space with iOS and its in-app purchasing system, thereby making billions on commissions.

    Epic is asking the Supreme Court to review its case by way of clarifying points of antitrust law that the Ninth Circuit Court of Appeals relied on in making its ruling in April. On Thursday, Reuters reported Apple has filed an argument (PDF) asking the Supreme Court to throw out the order from the lower courts that requires changes to its App Store rules.

    Read Article >
  • Adi Robertson

    Aug 9, 2023

    Adi Robertson

    Supreme Court says Apple can keep its App Store payment rules for now

    Illustration by Alex Castro / The Verge

    The Supreme Court has rejected Fortnite publisher Epic’s request to make Apple loosen its App Store rules as a legal battle progresses. As first reported by Bloomberg and Reuters, Justice Elena Kagan declined to vacate a stay on a lower court order about Apple’s anti-steering rules, which limit how iOS app developers can direct users to alternate payment methods. Kagan did not issue an explanation for the decision, but Epic’s petition was noted as denied on the Supreme Court’s website.

    The district court order was one of Epic’s limited wins in a high-profile antitrust case over iOS App Store in-app purchase fees. A judge determined that Apple had violated California’s Unfair Competition Law by preventing developers from using links to direct users to payment methods outside the App Store.

    Read Article >
  • Richard Lawler

    Jul 17, 2023

    Richard Lawler

    Apple can delay App Store changes to file Supreme Court plea

    An illustration of the Apple logo.
    Illustration: The Verge

    On Monday, Apple was granted a motion putting a hold on the appeals court ruling that would push the company to undo its “anti-steering” rules and let outside developers link to third-party payment mechanisms. The mandate is stayed for 90 days so Apple can file its request that the Supreme Court take up the case.

    Apple’s anti-steering rules limit how developers can direct users to subscription or in-app purchase payments outside Apple’s App Store ecosystem, where it takes a cut of revenue. A district court found that Apple had not generally violated antitrust law with its “walled garden” approach to iOS, but it ordered it to drop rules against letting developers include “calls to action” for outside payment methods.

    Read Article >
  • Jay Peters

    Jul 3, 2023

    Jay Peters

    Apple is going to ask the Supreme Court to hear its appeal of the ruling in Epic Games v. Apple.

    It plans to ask the Supreme Court on Friday, according to an article from Reuters. In that ruling, Apple was ordered to drop its App Store anti-steering rules, and an appeals court upheld that earlier this year.


  • Apr 24, 2023

    Adi Robertson and Emma Roth

    Apple’s App Store can stay closed, but developers can link to outside payments, says appeals court

    Green backdrop, black apple logo, apple leaves surrounding
    Illustration: The Verge

    An appeals court has upheld the status quo in Epic’s antitrust lawsuit against Apple, affirming a decision that was largely a victory for Apple. In a ruling delivered on Monday, the Ninth Circuit Court of Appeals found that Apple’s closed App Store and security restrictions didn’t violate antitrust law but that Apple couldn’t maintain anti-steering rules that prevent users from learning about alternate payment options.

    Apple spokesperson Marni Goldberg provided The Verge with the following statement:

    Read Article >
  • Jay Peters

    Jan 29, 2022

    Jay Peters

    Epic largely lost to Apple, but 35 states are now backing its fight in a higher court

    Illustration by Alex Castro / The Verge

    Epic Games may have largely lost its major lawsuit against Apple, but it’s not going out without a fight — and it has some major support in its corner. Soon after the Epic Games v. Apple ruling was issued, Epic appealed, and on January 27th, a large number of organizations filed amicus briefs in support of Epic’s battle, including a coalition of 35 state attorneys general, Microsoft, and the Electronic Frontier Foundation (EFF).

    During the fight, Epic was trying to make the case that Apple has a monopoly over iOS apps, and was asking for changes that would effectively force Apple to take a smaller percentage of all the transactions that go through that store. If Epic were successful in pushing Apple to accept alternate payment processors, for instance, it could dramatically change how Apple, the most profitable company in the world, operates its highly lucrative App Store. In the original case, the judge ultimately ruled in favor of Apple in nine of ten counts Epic brought against it, but both Epic and Apple appealed the parts that they lost.

    Read Article >
  • Russell Brandom

    Jan 20, 2022

    Russell Brandom

    Epic pushes to overturn App Store ruling in opening appeal brief

    Illustration by Alex Castro / The Verge

    Epic Games has filed its opening brief to the Ninth Circuit Court of Appeals, seeking to overturn the previous ruling that Apple’s control over the iOS App Store does not qualify as a monopoly. The company first gave notice of it appeal in September, but Thursday’s filing is the first time it has laid out its argument at length.

    “Epic proved at trial that Apple retrains trade...by contractually requiring developers to exclusively use Apple’s App Store to distribute apps and Apple’s IAP for payments for digital content within apps,” the filing reads. “If not overturned, [the district court] decision would upend established principles of antitrust law and...undermine sound antitrust policy.”

    Read Article >
  • Russell Brandom

    Dec 8, 2021

    Russell Brandom

    Epic v. Apple ruling put on hold after appeals court grants a stay

    Illustration by Alex Castro / The Verge

    An appeals court has paused one of the most consequential parts of the Epic v. Apple ruling, placing a stay on the enforcement of the injunction issued by the lower court. As a result of the stay, Apple can maintain its IAP system as the sole source of in-app payments on iOS, despite the district court’s earlier ruling that the exclusive arrangement is illegal.

    The stay, issued Wednesday afternoon, does not reverse the earlier ruling but puts enforcement on hold until the appeals court can fully hear the case, a process that will likely take months.

    Read Article >
  • Adi Robertson

    Nov 10, 2021

    Adi Robertson

    Judge orders Apple to allow external payment options for App Store by December 9th, denying stay

    Illustration by Alex Castro / The Verge

    Epic v. Apple judge Yvonne Gonzalez Rogers says Apple must comply with an order to let developers add links and buttons to external payment options, denying the company’s motion for a stay. “Apple’s motion is based on a selective reading of this Court’s findings and ignores all of the findings which supported the injunction,” her new order reads.

    Judge Gonzalez Rogers issued her order after a Tuesday hearing concerning the blockbuster antitrust lawsuit, which Fortnite publisher Epic Games filed in 2020 and which went to trial this year. During the hearing, Apple said it needed more time to rewrite its anti-steering policies — rules that bar app developers from linking to payment methods besides the iOS App Store.

    Read Article >
  • Oct 8, 2021

    Jay Peters and Sean Hollister

    Apple is appealing the Epic Games ruling it originally called a ‘resounding victory’

    Apple is appealing the Epic Games ruling
    Apple is appealing the Epic Games ruling
    Illustration by Alex Castro / The Verge

    With potentially billions of dollars and some control over the App Store at stake, Apple has filed for an appeal of the ruling in its major trial against Epic. While Apple largely won that case (the company went so far as to call the ruling a “resounding victory”) with Judge Gonzalez Rogers ruling in favor of Apple in nine of the ten claims Epic brought against the company, it did lose in one important way: the judge found that Apple violated California’s anti-steering rules, and demanded that Apple let developers link to outside payment systems. That policy would have taken over in December, but it may be pushed out beyond that — and it seems that’s the point.

    As part of the appeal, Apple is asking for a stay to prevent the company from having to implement the new anti-steering rules, arguing that it “will allow Apple to protect consumers and safeguard its platform while the company works through the complex and rapidly evolving legal, technological, and economic issues.” And the company’s arguments there are pretty revealing if we’re reading the document right.

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  • Sep 22, 2021

    Russell Brandom and Adi Robertson

    Apple won’t let Fortnite back on iOS until the Epic v. Apple verdict is final

    Illustration by Alex Castro / The Verge

    Fortnite will not be returning to the iOS App Store anytime soon, according to a series of emails published on Twitter on Wednesday by Epic Games CEO Tim Sweeney.

    Epic’s iOS developer account had been suspended as a result of the company’s intentional violations of the App Store guidelines in August 2020, which set the stage for the companies’ court battle. But in the wake of the ruling earlier this month, the state of Epic’s iOS apps — particularly Fortnite — has been unclear.

    Read Article >
  • Sep 17, 2021

    Adi Robertson and Zoë Schiffer

    Tim Cook tells Apple employees he’s ‘looking forward to moving forward’ after Epic ruling

    Epic-Apple Trial Hangs Over Some 50,000 Games On App Store

    Apple CEO Tim Cook told employees that he was “looking forward to moving forward” after a verdict in the Epic v. Apple antitrust case. In an all-hands meeting with employees, Cook echoed the line Apple has taken publicly on the case, celebrating the company’s legal wins and downplaying its loss on an unfair competition claim.

    “If you sort of back up and remember what the App Store is about, the App Store was built to be a trusted place for users so they could go explore and discover apps. It was meant to be a great business opportunity for developers,” Cook told employees, according to a recording of the meeting obtained by The Verge. “Epic came along and wanted basically to be handled in a special way. Our rules are that we treat everyone the same. They ask us repeatedly to treat them different, we said no, and they sued us on 10 different items. The court ruled nine of those in favor of Apple and one in favor of Epic. Most importantly, they ruled that Apple is not a monopoly, which we’ve always known. Apple is in a fiercely competitive market.”

    Read Article >
  • Russell Brandom

    Sep 13, 2021

    Russell Brandom

    What comes next for the App Store?

    Illustration by Alex Castro / The Verge

    On September 10th, a verdict finally arrived in Epic v. Apple, and it has left the App Store model in a precarious state. Epic wanted to do away with the system entirely, breaking Apple’s control over software distribution on iOS — but the ruling stopped well short of that. Instead, we got an ambiguously worded injunction that seems to open the door to developers skirting Apple’s commission system — or at least making it easier to use non-Apple payment methods outside their apps.

    In the immediate aftermath of the ruling, Apple pushed to cast it as a victory — and Epic seemed sure it had lost. It’s understandable: until we see how Apple reacts and how the court looks on Epic’s recent appeal, it’s hard to know for sure what the injunction will actually mean. The ruling could be a significant leak in Apple’s carefully controlled ecosystem. But for that to happen, Epic and its allies will need a lot to break in their favor, both inside the courtroom and out. There are still lots of places for Apple to fight, and lots of ways to pare back developers’ small glimmer of a victory.

    Read Article >
  • Adi Robertson

    Sep 12, 2021

    Adi Robertson

    A comprehensive breakdown of the Epic v. Apple ruling

    Craig Federighi addresses the court
    Image courtesy of Vicki Behringer

    On Friday, a California judge ruled on the influential Epic v. Apple lawsuit, and both sides lost. Judge Yvonne Gonzalez Rogers concluded that Apple wasn’t unfairly monopolizing the mobile app space with iOS or its in-app purchasing system, and she ordered Epic to pay damages for violating its developer agreement with Fortnite. At the same time, she ordered Apple to remove its anti-steering rules — policies banning developers from telling users about alternatives to Apple’s in-app purchase system.

    For readers outside those two companies, though, Judge Gonzalez Rogers’ opinion has a lot to offer. Rogers clearly considers much of Epic and Apple’s behavior silly and many of both companies’ arguments bad. But she seriously examines all these arguments and lays out a blueprint for further legal arguments about mobile platforms, app monopolies, and modern antitrust law.

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  • Sean Hollister

    Sep 10, 2021

    Sean Hollister

    Apple and Epic both lost today

    Image by Epic Games

    It was May 11th, the seventh day of the Epic v. Apple trial, that Judge Yvonne Gonzalez Rogers hit upon a compromise neither company had asked for. She asked Epic’s economist, David Evans, if it would be sufficient to kill Apple’s anti-steering rules — the ones Apple uses to keep developers from even telling you that there’s a perfectly good external website where you can purchase your subscription instead of inside the app itself.

    On May 24th, the final day of the trial, Judge Gonzalez Rogers hinted she was still leaning toward that exact sort of compromise, one that might not please either side, one that might involve Apple’s anti-steering rules.

    Read Article >
  • Mitchell Clark

    Sep 10, 2021

    Mitchell Clark

    Judge says Apple may be ‘stretching the truth’ on Mac malware concerns

    Illustration by Alex Castro / The Verge

    During the Apple v. Epic trial, Apple software leader Craig Federighi argued that tight control over the App Store was necessary for securing the iPhone. But Judge Yvonne Gonzalez Rogers didn’t buy it, writing in her ruling Friday that he may have been “stretching the truth for the sake of the argument.”

    Federighi cast heavy doubts about whether Apple would be able to secure iPhones without its App Review system acting as a gateway, by saying that the macOS security was basically in a bad place. Judge Gonzalez Rogers doesn’t think Federighi has the proof to back it up (you can read her quotes below in context on page 114):

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  • Dieter Bohn

    Sep 10, 2021

    Dieter Bohn

    The Apple App Store: a brief history of major policy changes

    Illustration by Alex Castro / The Verge

    Apple’s app store policies have caused controversy and consternation many times over the years, but few periods have been as active and strange as the last two weeks. For the first time, we are seeing Apple being forced to react directly to lawsuits and regulators with substantial policy changes. 

    The biggest example has of course just happened today: a ruling from judge Yvonne Gonzalez Rogers in the Epic v. Apple case. Apple must now allow apps to link out to other purchasing options in addition to in-app purchases. But that follows two court case settlements and a new law in South Korea that also have implications for how Apple treats developers. The pace of change is increasing and instead of leading, Apple is reacting.

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